The Promotion Playbook

Field notes fromlive campaigns.

Sweepstakes strategy, legal and compliance, prize fulfillment, UGC and social, instant-win mechanics, data capture, and the mistakes brands keep making. Written by people who run the campaigns.

Sweepstakes StrategyLegal & CompliancePrize FulfillmentUGC & SocialInstant WinSeasonal IdeasAgency GuidesCampaign ROIData CaptureMistakes to Avoid

Legal & Compliance

What brands get wrong about sweepstakes compliance

The five compliance traps that turn a fun campaign into a press release nobody wants to write.

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Sweepstakes Strategy

The anatomy of a high-converting sweepstakes

What separates a sweepstakes that just runs from one that actually moves the brand.

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Data Capture

How to build a promotion that captures data without killing excitement

The CRM team and the audience can win the same campaign.

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Prize Fulfillment

Why prize fulfillment is where brand trust is won or lost

The campaign isn't done at the winner announcement. The campaign is done when the prize arrives.

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Agency Guides

How agencies can sell sweepstakes without carrying the execution risk

White-labeled sweepstakes are a quiet superpower for client retention.

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Skip the reading. Just start a campaign.

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